Get Real about Success
“Sometimes we play hard when we should be working hard”, says Michael Scott. Setting out to purposefully create a work culture means thinking carefully about the values your company has. But this isn’t a top-down decision. I discuss with Heather Marchant about the process our company went through to settle on our core values; a process that literally saved our business. And guess what? I didn’t get any input until the very end.
I know your business isn’t going to look the same tomorrow as it did two months ago. We’re in a rapidly shifting economy, but I think there could be a lot of opportunities for business leaders who are nimble enough to transition quickly to the new rules. By embracing virtual work, cutting the fat in your business expenses, and running toward marketing while everyone else is running away from it, you’re going to be able to continue making deals.
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